The traveller's guide to
eating healthy abroad.
Challenge
For people trying to stay healthy, traveling whilst eating-well can be a real hurtle. Downshiftology are an online, Californian setup committed to growing a healthy, happy, supportive community of wanderlust traveling foodies.
Brown & Co were approached to create a resource that could be simply purchased, then downloaded and taken with travelers on their phones/tablets when they travel. It needed to feature simple to follow recipes, inspiring imagery, intuitive navigation and carry an aesthetic that spoke to the adventurous at heart.
Solution
With custom icons, hand painted writing, an intuitive layout, stunning imagery and clean typography, we helped turn this passion into passive income. You don’t need fancy programs to open it; you don’t need to be on your computer or print it out to be able to use it. The client is over the moon with the product and their audience are downshifting into travel mode because of it.
Are you losing business because of your branding? Here's the step-by-step to success.
Step 1 / Insight
Firstly understanding your product / service, analysing it’s position in the market, and differentiating it from the competition, ensures the highest level of desirability.
Step 2 / Define
Defining the primary value proposition, brand values and personality provides a unified blueprint for all communications.
Understanding key target audiences allows us to map out a seamless user journey.
Step 3 / Design
Research is consolidated that informs the initial design directions. These directions are tested, collaboratively refined, and rolled out over your business.
Step 4 / Get Started
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